About Us

Who We Are

Who doesn’t like to smell awesome and get compliments on their perfume? If you’re like us, obsessed with perfumes and always on-the-go, then we have something for you. ATETRA is a fragrance-forward brand that creates world-class luxury perfumes, bath and body products and skincare that feel good and smell even better. Our perfumes are perfect to make you the centre of attention, be it day or night. Our best selling perfumes are infused in our bath and body ranges so that you smell awesome straight from the shower. Made with imported perfume oils from France, Spain and Italy, ATETRA is single-mindedly and completely obsessed with making you smell fresh as you power through the day.

What We Want To Achieve

We want to make luxury perfumes and aromatic bath and body ranges accessible to all at value-driven prices. No one should have to compromise on their right to smell good with ATETRA around. Light on the pocket and heavy on the fragrance, we’ve got your back.

Our Promise To You

IFRA-certified

We make perfumes that are safe to use on your skin so that allergies and reactions are not words in your vocabulary.

Imported Oils

We went out around the world for you, bringing you iconic and luxurious perfumes from France, Spain and Italy.

Long-lasting

All good things come to an end but we try our best to stay put for 6-8 hours so that you can smell fresh all day long.

Cruelty-free

Neither were any furry babies harmed nor will they ever be at ATETRA. We love animals and do not test our products on them before dispatching them to you, with love.

Our team

Our strength lies in our individuality. Set up by Durgesh, the team strives to bring in the best talent in various fields, from architecture to int and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Durgesh

Founder

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Cutomer Care

man standing near white wall
man standing near white wall
Jaden Smith

Sales

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Sales